Clients with big demands need not be dazzled by big PR teams and rows of account executives. Working with a small PR agency can be as good as taking things ‘in-house’.
Over 10 years in this business, I’ve worked with customers and responded as their needs have changed. We’ve never involved ourselves in large-scale tenders to win business (only agencies with teams of tender-writers can afford that luxury).
However, we have been fortunate enough to grow accounts with our clients and develop a solid ‘big customer’ base of experience.
There have been many important aspects which have enabled RTS Media to accommodate the demands of bigger customers. Three of these apply equally to any small PR agency looking to work with a bigger fish…
- Technology – Software has enabled small PR agencies to deliver a service to large customers by automating a large number of manual processes. We use bespoke and off-the-shelf time management, reporting, finance and campaign systems to support high volume projects.
- What you see is what you get – There is far less risk of a ‘hand-off’ with a small agency. Too often large agencies will place a project in the hands of a junior employee. This concern is significantly diminished for clients who appoint small PR agencies where only directors and experienced PR experts will handle an account.
- Efficiency – We generate hundreds of media hits for clients with a small team. Small PR agencies apply experience and judgement to ensure good stories generate maximum impact. For example, developing hyper-regionalised versions of a press release can ensure stories are syndicated across local and national media.
A business journalist by trade, Ralph Savage represents a series of B2B clients on media and marketing matters. He provides strategic PR advice, media training and consultancy. He also ghost writes regularly on behalf of FTSE 250 CEOs, leading counsel and senior professionals including solicitors, accountants and brokers.