Legal PR blog

How to use Tweetdeck – manage the conversation

If you would like to get the most out of social networking, contact Ralph Savage for a free consultation

TWEETDECK HELPS YOU filter out all the noise on twitter by organising the things you are interested in into columns. Imagine you follow 500 twitter accounts; they talk about all sorts and your stream is just updating too quickly so you miss things all the time. Wouldn’t it be better if you could arrange the people you follow or the topics you are interested in, into groups? Well stop following, and start leading…

1)       Finding lists (click on the photos to view them in larger size)

The first rule to using Tweetdeck properly actually has nothing to do with Tweetdeck itself. The trick is to find or build lists in the browser-based twitter application that you can subscribe to or follow. These may be lists of celebrities, or particular types of news – financial, entertainment – all of which can be placed neatly into columns on tweetdeck.

So, step one: use Google to find the types of list that interest you…or take a look at some of the ready-made twitter lists we’ve found here

Google find twitter lists

Every twitter list has its own page so take a look and check it is following the right types of people/accounts by clicking on ‘list members’. If it’s only following 10 accounts it’s probably not the most comprehensive and you might need to keep searching, but as you can see the one below has 146 so it’s a decent size.twitter list page

 2) Getting started

Once you are happy with the lists you’ve subscribed to, it’s time to put them into columns on Tweetdeck. Assuming you’ve downloaded tweetdeck successfully to your PC/Mac, the default settings will normally have three or four columns with your ‘all friends’ column (this is everyone you follow/the same as your timeline on twitter) as well as a few others such as ‘tweetdeck recommends’ and so on.Basic function

 3) Adding/removing columns

To add a column, click on the + button which is one of the three in the top left corner of the window. To delete a column, just hover over the twitter icon at the top right of each column and it will give you the option of deleting. When you choose the + button, you’ll get the following window:

In this window you have three basic choices which are in the light grey section of the window: ‘Search’, ‘Groups/Lists’ & ‘Core’.
In the example below, it’s set on ‘Search’, so simply enter what words, or in this example #hashtag you want to search for on twitter and then press enter. Here we have searched for the popular #hashtag #HIGNFY which people type into tweets when they are talking about the BBC’s Have I Got News For You programme.
Add column (search)

4) Putting your lists into columns

You’ve already subscribed to some lists, so now it’s time to put them into tweetdeck. Click on the + button to add a column, and you’ll have the ‘Search’, ‘Groups/Lists’ & ‘Core’ option in the light grey section. Choose ‘Groups/Lists’ and your lists will appear alongside. Click on the list name and it will be put into a column.add column (list)

5) Here’s one I made earlier…

The aim of using tweetdeck is to get all your twitter searches, lists, favourite topics and conversations into a manageable format. As you see below, there’s a column for the hashtag, one with a list, and another for my mentions so if anyone tweets me I don’t have to get twitter to email me every time it happens. If you would like to find out how we can help you get the most out of social networking, contact us for a free consultation.

Customised function




Post by: Ralph Savage / Website:
A business journalist by trade, Ralph Savage represents a series of B2B clients on media and marketing matters. He provides strategic PR advice, media training and consultancy. He also ghost writes regularly on behalf of FTSE 250 CEOs, leading counsel and senior professionals including solicitors, accountants and brokers.