It has been suggested that company websites should be updated at least every three years – possibly even more frequently. Considering that 571 websites are created every minute, making sure yours stands out should be a priority.
Considering attention span when building a website
The attention span of an average web browser last recorded in 2013 is a measly eight seconds. This actually means that your website stands a better chance of maintaining the interest of a gold fish, whose attention span is a second longer, than a potential customer.
According to a research, nearly half of web users expect a website to load in two seconds or less – abandoning sites that have not loaded within three.
Start by having a chat with your designer about how you can make the best use of those eight precious seconds, or your valuable SEO pennies will have been wasted.
Designing your website to suit all devices
The latest figures show that instead of solely relying on PCs or laptops, 59% of adults are using smart phones and 30% browse the web and do their shopping on a tablet. So make sure your new-look website works and appeals on a small screen.
Websites built using free platforms such as WIX are automatically optimised for a variety of devices. But you might then be limited on the design front compared with having completely free hands with a custom-made website.
Custom-built Content Management Systems might work for a while, but you are then tied to the owner of that software for good. So we tend to recommend WordPress.
The cost of building a website
This is one of the most frequently asked questions and it is the same as asking for the length of a piece of string. However, for the sake of starting somewhere: £2,000 will buy you a good, custom-made website built in WordPress. This will allow you to update it yourself and, importantly, means that anyone qualified in WordPress will be able to help you make future updates.
Bear in mind that some of the big brands spend £100,000 and upwards on their sites so be realistic and remember that you get what you pay for.
With a strong network of media contacts and in-depth knowledge of professional services, Christina advises a range of businesses and law firms on media and business development initiatives.