Law Firm of the Week is a regular feature analysing the public relations performance of law firms in the UK. Some firms adopt a conventional approach, while others are more adventurous and go the extra mile to get their name in the media, taking advantage of emerging themes like shareability, poll questions and video.
Sometimes a story is so good, it simply sells itself. But that doesn’t mean a wily public relations expert shouldn’t be on hand to make sure the press gives the source (your firm) due regard in their coverage…
How is LFOTW selected?
Law Firm of the Week is a totally subjective review, written by the RTS Media team, a specialist marketing and public relations agency which has represented law firms, barristers and sole practitioners since 2005.
How is performance evaluated?
Law Firm of the Week’s authors consider a number of indicators when assessing the performance of LFOTW candidates. These are grouped into four broad categories: Consumer press, broadcast, business press and social media. Each category is marked out of ten for a nice round score out of 40.
With a strong network of media contacts and in-depth knowledge of professional services, Christina advises a range of businesses and law firms on media and business development initiatives.